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SUMMARY:Saturday Workshop: Positioned for Profit: How to Use Information About Your Dream Client to Sell More of Your Products or Services.
DESCRIPTION:Join us for our first Saturday workshop of 2023 with Brieanna Lightfoot Smith\, Founder and CEO of Brands by Brie\, for Positioned for Profit: How to Use Information About Your Dream Client to Sell More of Your Products or Services. \nThe Positioned for Profit workshop will help participants get clarity on who they serve so they can position their product or service as the best solution for their dream clients problem. Participants will learn what an ideal customer avatar is\, how to create one for their business\, and how to use the information inside of an ideal customer avatar profile to create marketing messages that attract individuals who are eager to work with them. \nAfter the workshop participants will walk away with an Ideal Customer Avatar profile and specific marketing prompts they can use to connect with them. \n**You must attend the workshop live to receive the recording.**
URL:https://liftlearn.com/event/saturday-workshop-positioned-for-profit-how-to-use-information-about-your-dream-client-to-sell-more-of-your-products-or-services/
LOCATION:Online Event / Webinar\, Online\, Dallas\, TX 75247\, Dallas\, TX\, 75247\, US
CATEGORIES:Business & Professional,Webinar
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ORGANIZER;CN="Texas Woman's University Center for Women Entrepreneurs":MAILTO:cwe@twu.edu
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SUMMARY:Intellectual Property Basics
DESCRIPTION:Join the Texas Regional United States Patent and Trademark Office and learn about the main areas of Intellectual Property (patents\, trademarks\, copyrights\, and trade secrets). \nEach Attendee will see how they are used to protect the services\, products and brands of owners and businesses. \nSpeakers: \nHope Shimabuku\, Regional Director \nHope Shimabuku carries out the strategic direction of the Under Secretary of Commerce for Intellectual Property and Director of the USPTO\, and is responsible for leading the Texas regional office. Focusing on the region and actively engaging with the community\, Ms. Shimabuku ensures the USPTO’sinitiatives and programs are tailored to the region’s unique ecosystem of industries and stakeholders. \nPaola Agudelo\, Outreach Coordinator \nPaola received her B.S. in Civil Engineering from the City College of New York and worked as a structural engineer for a consulting engineering firm in New York City. Moved to Alexandria\, Virginia to join the USPTO in 2011 as a Patent Examiner in Art Unit 3633. Paola became a Primary Examiner in 2017 and moved to Austin\, Texas that same year.
URL:https://liftlearn.com/event/intellectual-property-basics/
LOCATION:Online Event / Webinar\, Online\, Dallas\, TX 75247\, Dallas\, TX\, 75247\, US
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ORGANIZER;CN="Texas Woman's University Center for Women Entrepreneurs":MAILTO:cwe@twu.edu
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